01 what it is
The summit rock sits in the Serra do Lopo, on the border between the states of São Paulo and Minas Gerais. The trail starts before dawn, by headlamp, to reach the summit ahead of the sun. Up there a sea of clouds fills the valley and the light changes by the minute.
The idea is simple: bring together creators from related niches, each with their own voice (travel, hiking, tattoo, lifestyle, music and sport), to live the same morning and each tell it their own way.
For Stéfano, it will be a new episode of his series “Descobre no Caminho”.
Pico do Lopo, Extrema - MG get directions
02 schedule
October 2026 · Extrema, Brazil · Day to be confirmed by the weather forecast
- 00:30 Leave São Paulo
- 03:30 Meet at the trailhead
- 04:00 Start the climb, in the dark
- 05:15 Reach the summit and set up
- 05:40 Sunrise
- 06:30 Coffee at the summit and filming
- 08:00 Descent and wrap
- 11:00 Lunch and the drive back to São Paulo
03 creators
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04 brands
Sponsorship is open. Your brand could be the first one here.
05 be part of it
There are two ways in. Tell me which one is yours.
As a sponsor
Your brand can be part of this story: in the gear, the summit coffee, the backpack, the trail, the ride there.
I want to sponsorAs a creator
You make content and want to build this story too? Send your profile and tell me how you would add to it.